YHOO is ready to pull the wraps off what could be its company-saving ad system.

YHOO execs are bullish on the ad management platform, formerly known as "Amp," which is seen as key to helping them meet growth projections and maintain independence. The rollout will begin this quarter, as promised to its publishing partners, execs said. It will compete with Google's DoubleClick, the dominant player in ad-management software. [New York Post]