In the 10K filing, AOL stated that its 1Q2010 domestic display advertising will be down year-over-year compared to the 1% growth in 4Q09 and the flat guidance for 1Q2010 provided recently on the 4Q09 earnings conference call. AOL cites its advertising sales organization restructuring which resulted in the reassignment of a majority of advertising accounts, significantly lower monetization of AOL Properties through its Third Party Network and an approximate $5M reduction in advertising revenue related to legacy agreements on certain AOL Properties.
Tuesday, March 2, 2010
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