Google Gains More Search Share; Bing Notched Up; Yahoo Continues to Slide

According to data from comScore, Google and Bing gained search share in November 2009, but Yahoo lost share.

Google’s domestic search share increased to 65.6% from 65.4% in October and search volume grew 22% YoY, an acceleration from the 17% growth in October.

Microsoft’s Bing search engine saw its share improve to 10.3% from 9.9% and its search volume grew 46% YoY, an acceleration from 31% in October.

Yahoo!’s share continued to drop, decreasing to 17.5% from 18% in October, with search volume up only 1% YoY, up from 0.7% in October.

Yahoo’s investors have got to be disappointed by the continued search share loss but I remind them that much of the share loss is due to the lost toolbar deals, and likewise, most of Bing’s share gains are due to its new toolbar relationships.

See my previous post on Bing’s toolbar searches.

However, Yahoo!'s needs to do something to move its stagnant share price. See my write-up on Yahoo!'s options to increase shareholder value.