Sunday, December 13, 2009

Holiday eCommerce Spending up 3% YoY to $20bn

comScore reported that online holiday spending reached $20 billion, up 3% YoY. The most recent week saw above average online spending growth of 4 percent versus year ago, as two individual days surpassed $800 million in spending, led by Thursday, Dec. 10, with $852 million.

Ten Heaviest Online Spending Days on Record

"Since comScore began tracking e-commerce spending in 2001, it has witnessed thirteen individual spending days eclipse $800 million, each of which has occurred during the past three holiday seasons. The heaviest online spending day on record was Wednesday, Dec. 9, 2008 with $887 million, which squeaked by Monday, Nov. 30, 2009 (Cyber Monday) by a mere rounding error. Tuesday, Dec. 1, 2009 was on a par with those totals with $886 million in spending. Of the top ten spending days on record, four have occurred in 2009, four in 2008, and two in 2007."



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